- The Well Informed Housewife
- Sep 30, 2024
- 4 min read
Last Saturday, I went with my daughters to Kleinfelds to look at dresses for my youngest daughter who is getting married next August. This was my third trip to Kleinfelds, a phenomenon I first encountered 37 years ago.
Back in January of 1988 when Mr. Herr and I were planning our wedding, a very good friend, who’s still a very good friend, told me to go to Kleinfelds for my wedding dress.
I am from Philadelphia, so Kleinfelds was a mystery to me. In those days everyone in New York knew it was the place to go. Remember, this was the Dark Ages, no Google searches, no Instagram, no Facebook. You were flying blind by word of mouth – and the mouths all said, “Kleinfelds, Kleinfelds, Kleinfelds.”
Kleinfelds Bride I: Rachel’s Dress
Mr. Herr and I paid for our own wedding and we were on a very tight budget. My friend told me that given my size I could fit into a sample dress and that would be the cheapest option. I had a budget of $1000 and Mr. Herr told my Matron of Honor, who was going with me, that if she let me exceed the budget, she’d be on the hook for the difference. (When it comes to money, Mr. Herr always means business).
The original Kleinfelds was located in Bay Ridge, Brooklyn. It was opened by Isidore Kleinfeld in 1941 and sold furs and didn’t sell wedding gowns until the late 1960s. You can read Kleinfelds’ history on its Website.
When it started out, Kleinfelds began as a single storefront. Needless to say, the Bay Ridge location wasn’t the shiny and glamorous Manhattan showroom that we all know from Say Yes to the Dress. That move didn’t happen until 2005.
My friend kept her promise and wouldn’t let the saleswoman bring in any dresses that exceeded my budget. Nailed it! It was beautiful – and so very ‘80s.
This is the dress I purchased. It was $500. The Juliette Cap and veil were also $500. I spent exactly $1000. We didn’t have a professional photographer, so I don’t really have a straight shot of it.


Notice the ubiquitous 1980s leg of mutton sleeve. Thank you, Lady Di! Grown-up me would have had them take the shoulder up so I didn’t get gapping, but I was 25 and went to the fittings by myself, so lesson learned.
Fast forward about 15 years. My daughters and I watched a lot of Say Yes to the Dress while killing time between games at hockey tournaments all over New England. That show’s profound impact on my family would show up two decades later.
In the interim, Kleinfelds evolved and so has the approach to weddings.
When Mr. Herr and I got married in 1988, you booked the church, you booked the reception and about 6 weeks before the date you sent the invitations.
There were no engagement photos on Instagram, no ‘Save the Dates’, no wedding websites and hashtags and no Pinterest where the wedding locales are always sunny and pleasantly warm, with no humidity.
When I was planning my wedding, it was much simpler. I had my idea of the “perfect wedding,” but I wasn’t burdened by the social media’s expectation of a picture perfect Instagram-ready event.
Back then, the biggest problem I faced, besides my parents, was the seven toaster ovens we got as wedding presents.
Getting married is a big deal and we wanted God to be invited (the church) and to throw a great party afterward. We succeeded on both counts. Of course, the dogs ate the top tier of the wedding cake which we had brought home, but the dogs are a different post. Here’s the cake.

Brides today face – unfairly and unrealistically -- a much heavier burden. FOMO, Pinterest, Instagram are instruments of modern torture for young women who face the wedding gauntlet.
Don’t even get me started on the insane bachelorette weekends!
Kleinfelds Bride II: Sarah’s Dress
Our oldest daughter got engaged in 2018 and in early 2019 my daughters and I headed to, where else, Kleinfelds?
We thought this was merely an exploratory trip. My daughter wasn’t sure what she wanted, but she had liked the dresses on the Anne Barge website and they were having a trunk show.
As Sarah, went back with the salesperson, my younger daughter and I were sitting in the showroom and taking in the scene. A dress caught my eye and when Sarah came back out, I asked the salesperson to take that dress back for her to try. After trying several other dresses, that dress was the winner.



Kleinfelds Bride Three: Cheeky’s Dress
As some of you know from my Instagram a couple weeks ago, my daughters and I were back at Kleinfelds to shop for my younger daughter’s dress.
Cheeky had a dream dress. Good news: makes it simple. Bad news: it cost, unfortunately, £15,000. Mr. Herr has lightened up in 37 years, but not £15,000-worth.
That meant we thought this was only going to be an exploratory trip because we weren’t sure anything would quite measure up, but Kleinfelds worked their magic, she said yes to the dress!

Of course I can’t show you the dress. You’ll have to wait until next August, but I can show you the dresses she said no to.

Close, but not quite right.

Too much going on.

Amusingly, the girl trying on next to us, saw this one on Cheeky, way too much dress on 5’3”, but the other girl was 5’10” so she tried it and it was her dress.

Too blue and the bodice too long.

Way too bohemian!
After the wedding, I’ll show you the winner. Headline: Another happy ending at Kleinfields.
Now we have three Kleinfelds brides.